Over the coming weeks, web users in the UK visiting the sugatsune.co.uk website will notice some changes. We are transitioning over to a brand new site, global.sugatsune.com/uk/en/ – a new central hub for our global family, but with a dedicated UK arm.

Over the years, our UK site has been the fulcrum of our business across Great Britain. As customers, it has been the place to go to browse the product range available through our UK distribution centre in Reading, look up technical information through our online catalogue, and of course make purchases online.

All of that will now be possible on the new site. In fact, one of the stand out benefits of switching to a global hub with branch sites tailored for our various regional markets is that we now have all our product data collated in one place.

That has made it easier for us to put in-depth and up to date product information right at our customers’ fingertips. Feature overviews, catalogue listings, technical specification tables, videos and more are all there in one easy to navigate page for every single product. Registered users can download CAD design files as they browse and there is easy access to the full digital catalogue.

There is a revamped search facility to make life easier for our customers. And later in the year, you will be able to buy directly from the site, too.

Revamped digital experience

The new global site is part of a major company-wide push to revamp our digital strategy and ensure we are offering our customers the exemplary service and experience they expect when they engage with or buy from us online.

It has taken almost three years to build, with a major investment in a cutting edge product information management (PIM) system that currently contains more than 7,600 listings. Managing a single product database that links directly to local sites means we can update product details more quickly in line with our continuous commitment to innovation and improvement, as well as get listings for brand new products and ranges live faster.

The new global site is already live and is currently operating alongside the sugatsune.co.uk site. But over the coming weeks, you will notice links that previously took you to the old site redirecting to the new one instead.

We hope you enjoy the experience of the new site. As always, please get in touch if you have any questions or feedback.