Privacy Policy

In using this website you are deemed to have read and agreed to the following Privacy Policy, as well as our Terms and Conditions (which can be found here):
This privacy policy is applicable to all webpages on Sugatsune Kogyo (UK) Ltd’s website under the domains and, hereafter called “The Website”.

The following terminology applies to this Privacy Policy, Terms and Conditions, Disclaimer Notice and any or all Agreements: “Client”, “You” and “Your” refers to you, the person accessing this website and accepting the Company’s terms and conditions. “The Company”, “Ourselves”, “We” and “Us”, refers to our Company. “Party”, “Parties”, or “Us”, refers to both the Client and ourselves, or either the Client or ourselves. Any use of the above terminology or other words in the singular, plural, capitalisation and/or he/she or they, are taken as interchangeable and therefore as referring to same.

Personal Data Protection

Usage of this site is not dependent on submitting personal data. Your personal data will only be collected and processed with your permission and when you voluntarily submit it. Some portions of The Website, however, are not accessible without submitting personal data.
Inquiries and requests processed through our website require personal data during submission. This data is used to assign the correct staff member to your inquiry or request and also ensure that they have the relevant information.
You have a right to not receive any irrelevant marketing communications. There is a link at the bottom of every newsletter that will allow you to unsubscribe if you decide you no longer wish to receive our updates. If you feel like you are receiving marketing communications that you have not given permission for, please contact us at
Personal information, inquiries and requests are stored on our servers in Amsterdam and may be shared with other companies that are part of the Sugatsune group. These include:

-Sugatsune Japan
-Sugatsune EU
-Sugatsune America
-Sugatsune Canada
-Sugatsune India
-Sugatsune Shanghai

Personal data that is collected through The Website will only be shared with the affiliated companies of our corporate group and with external third parties where it is necessary in the fulfilment of a contract or requested service and if you have given your consent. You have the right to revoke consent at any time.
We do not use any form of automation or automatic marketing.
Due to the lengthy standard expected lifetime of our products, we will retain relevant data for 20 years. You have the right to rectify any data that is out of date. You also have the right to request erasure. For these types of requests, please contact us at We will respond within 20 business days.
You have the right to access your data and know what data we have. You can receive a digital or print copy of your data for a processing fee of £10.
For more information on personal information requests:

Data Security

We use industry standard methods to protect our data from any type of unauthorised access. Nonetheless, there is no absolute guarantee to protect against unauthorised access. In the rare case of any type of data breach we will make every reasonable attempt to contact you within 72 hours.

Log Files Our web servers automatically log standard access information including browser type, access times/open mail, URL requested, and referral URL and goods stored in your shopping basket. This information is used for systems administration, detecting usage patterns and troubleshooting purposes and is not shared with third parties and is used only within this Company on a need-to-know basis. Any individually identifiable information related to this data will never be used in any way different to that stated above without your explicit permission.

Cookies Like most interactive web sites this Company’s website [or ISP] uses cookies to enable us to retrieve user details for each visit. Cookies are used in some areas of our site to enable the functionality of this area and ease of use for those people visiting. Some of our affiliate partners may also use cookies. Read more…


This site uses Google Analytics to analyse the ways in which The Website is used, to identify trends and to improve the user experience. The data is anonymous but contains information on:

-The pages that were visited
-The time spent on those pages
-Whether you have visited the site before
-The city from which access is happening
-Browser and loading time information

The information stored does not contain IP addresses and our URLs do not contain personal information. We will not use Google Analytics data to connect with other data that could personally identify you. We do not allow any of our subsidiaries or affiliated companies to use this data in a way that could identify you.

Google Analytics’ privacy policy can be found here: Terms of service can be found here:

Opting out will not affect your ability to use this site in any way.

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